Digital marketing is the component of marketing that utilizes internet- and online-based digital technologies, such as desktop computers, mobile phones, and other digital media platforms, to promote products and services. Since the 1990s, brands and businesses have been using technology for marketing. As digital platforms have become increasingly incorporated into marketing plans and everyday life, and as people increasingly use digital devices instead of visiting physical shops, digital marketing campaigns have become prevalent. They employ combinations of search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, email direct marketing, and display advertising.
Digital marketing extends to non-Internet channels that provide digital media, such as television, mobile phones (SMS and MMS), callback, and on-hold mobile ringtones. The extension to non-Internet channels differentiates digital marketing from online marketing. The Florida Web can provide you with services across all the major channels for paid advertising: