PPC Marketing
PPC Marketing Management
The Florida Web has multiple years of experience in Search Engine Marketing and Search Engine Optimization. PPC Management (Pay Per Click) will benefit your business from our experienced AdWords Certified Professionals and Semrush Certified Professional, providing better results on your paid campaigns.
We provide all our clients the best solutions possible and the best and honest estimates, without grey areas and hidden costs. All our plans are straight forward, knowing from the beggining what you'll face cost wise.
Google AdWords Management Services
Expertise and Experience
Our Google AdWords management services are staffed by professionals who are well-versed in the nuances of the platform. We stay updated on the latest trends, features, and best practices, leveraging their knowledge to create and optimize campaigns that deliver results.
Keyword Research and Selection
Efficient keyword research is vital for the success of an AdWords campaign. Our Management services conduct thorough research to identify the most relevant and high-performing keywords for a business, ensuring that ads are shown to users actively searching for the products or services offered.
Ad Copy and Creative Development
Crafting compelling ad copy is an art that requires a deep understanding of the target audience. Our AdWords management services develop engaging ad copy that not only captures attention but also aligns with the user's search intent, increasing the likelihood of clicks and conversions.
Continuous Monitoring and Optimization
Google Ads campaigns require ongoing attention and optimization. Our Management services monitor key metrics such as click-through rates, conversion rates, and Quality Score, making data-driven adjustments to improve performance over time. This constant optimization ensures that ad spend is allocated efficiently for maximum ROI.
Budget Management
Effective budget management is essential to prevent overspending and ensure that resources are allocated to the most profitable campaigns. Our AdWords management services carefully manage budgets, adjusting bids and allocations based on performance and strategic priorities.
A/B Testing
A/B testing involves creating variations of ads or landing pages to determine which elements perform best. Our Google AdWords management services implement A/B testing to refine ad creatives, messaging, and landing pages, optimizing campaigns for higher conversion rates.
Which Service is the best for my business?
Your marketing budget, your goals and your industry is what determines your PPC management pricing level. When you choose a package you know that there is no hidden fees behind it.
Keep always in your mind that the cost for PPC management varies based on the size of your business and each individual pay-per-click campaign. Prices also depends on the keywords, the targeting, the Geocraphic area and few other factors. Except the above standard PPC management fees our company offers tailor made pricing plans for your business.
Facebook Ads are targeted promotional messages on Facebook, allowing businesses to reach specific demographics. Ad formats include image, video, carousel, and more. It's ideal for retail, e-commerce, service-based industries; suitable for brand awareness and customer acquisition.
Instagram posts leverage visuals and captions for brand promotion. Businesses share images, stories, and updates to engage their audience. Ideal for fashion, lifestyle, beauty, and creative industries; effective for building brand identity and connecting with a visually-driven audience.
Pinterest posts involve sharing images or infographics on themed boards. Users discover and save content based on interests.It's ideal for DIY, home decor, fashion, recipes; great for businesses with visually appealing and shareable content.
TikTok
TikTok videos are short-form, creative clips with music. Businesses use this platform for engaging and entertaining content. Target Audience is predominantly younger demographics; highly engaging, informal content. Business that benefit most are entertainment, fashion, tech, food; ideal for building a youthful and dynamic brand image.
Monthly PPC spend with PPC networks | Min $2,500 | $2,501 to $30,000 | $50,000+ |
Keywords in campaign | Up to 40 | Up to 200 | Up to 500 |
Google PPC Network | ✓ | ✓ | ✓ |
Bing PPC Networks | ✓ | ✓ | |
Facebook & Instagram (*Meta) PPC | ✓ | ✓ | ✓ |
TikTok PPC | ✓ | ✓ | ✓ |
Pinterest PPC | ✓ | ✓ | ✓ |
Google Text Ad Remarketing & Banner Remarketing (if banner ads are included, provided by the client, or creative banner design is paid for) | ✓ | ✓ | ✓ |
Google Display Network | ✓ | ✓ | ✓ |
Initial campaign development & strategy | ✓ | ✓ | ✓ |
Advanced keyword research and selection | ✓ | ✓ | ✓ |
Industry analysis | ✓ | ✓ | ✓ |
Ad campaign copywriting | ✓ | ✓ | ✓ |
Ad copy performance testing | ✓ | ✓ | ✓ |
Ongoing keyword development and tweaking | ✓ | ✓ | ✓ |
Dynamic keyword insertion into ads | ✓ | ✓ | ✓ |
Google analytics integration & goal tracking | ✓ | ✓ | ✓ |
Results analysis/reporting | ✓ | ✓ | ✓ |
Strategic bid management | ✓ | ✓ | ✓ |
PPC account settings monitoring | ✓ | ✓ | ✓ |
Single account representative | ✓ | ✓ | |
Up to two personal consultations per month | ✓ | ✓ | |
Setup and management of rule based bidding | ✓ | ✓ | |
Monthly performance & analysis reporting | ✓ | ✓ | ✓ |
One time setup (1st month): | $1,000 | $1,750 | $2,500 |
Progressive monthly management cost: | $800 (& minimum for all plans) | 22% of monthly budget | 20% of monthly budget |
International Campaigns (Non-English) - Each additional language monthly management cost: | $275 | $275 | $275 |