Search Engine Optimization

Maybe you’ve heard of PPC (Pay-Per-Click). PPC is a digital advertising model where businesses pay every time a user clicks on their ad. It’s essentially buying targeted traffic instead of earning it organically. PPC is part of Search Engine Marketing (SEM)—the broader strategy of increasing visibility in search engines through paid placements, including Google Ads, Microsoft Ads, and various social platforms.

Today’s PPC landscape has evolved significantly. With Google’s new AI-powered campaign types (Performance Max, Demand Gen, Smart Bidding, etc.), advertisers can reach highly targeted audiences. But one thing hasn’t changed: you only receive traffic as long as you keep paying. Once you stop funding the campaign—daily, weekly, or monthly—your visibility disappears instantly.

This is where SEO becomes critical. SEO builds long-term, organic visibility under the paid ads. It’s the channel that keeps bringing traffic, leads, and sales even when you’re not paying per click.

Let’s use a simple example.
Assume you own a gym or a restaurant. People might search using dozens of keyword variations—from broad terms (“best gym near me”) to highly specific queries (“24/7 gym with childcare in Brooklyn”). With PPC, you can indeed appear on page one for some of these terms, but average CPCs in the U.S. have climbed dramatically:

• Nationwide average CPC in Google Ads (2024–2025): $3.50–$12+ depending on industry
• Gyms, restaurants, healthcare, legal, home services: often $8–$25+ per click
• High-competition cities like NYC or Miami: even higher

This means you pay for every click, whether the user becomes a customer, leaves immediately, or never contacts you. PPC is powerful, but it’s a “meter running” approach.

SEO, on the other hand, delivers organic search results that appear below the ads—and these remain the most trusted listings. People know that paid ads are purchased positions; organic rankings are earned through relevance, quality, trust, and authority.

Even though global digital ad spend exceeded $600+ billion in 2024, user behavior has stayed consistent:
organic results receive far more total clicks than paid ads.
Depending on the industry and query type, the ratio typically ranges between 5:1 and 8:1 in favor of organic search results.

In other words, users overwhelmingly prefer to click non-paid listings—which is exactly why investing in SEO is one of the smartest long-term marketing decisions you can make. Strong SEO improves your brand’s credibility, reduces advertising costs, stabilizes lead generation, and builds lasting visibility that PPC alone can never provide.

If you want your business to grow sustainably without relying fully on paid traffic, a strategic SEO plan is no longer optional—it’s essential.

Real client example 1:

On the graph below you see the results that we brought to one of our clients in 4 months. We started working with them on August 1st, 2016, having only 455 keywords ranked in Google and less than 3 in the home page. After 4 months we managed to have around 1,600 keywords with more than 10 on the home page of Google and increase their organic traffic by more than 50%.

Real client example 2:

On this example, you can see the increase in a 6 month period compared to same period one year before. This client had an increase of 588% in less than 5 months from the day we started the optimization.

Search Engine Optimization has changed. Consider that six years ago anyone could put up a doorway page and drive rankings. Then, a few years later, best practice shifted to a combination composed largely of Metadata, and solid content with links. Today, even though great content, precise Metadata and the right links matter, they do not rival the importance of what we uniquely call Thematic Optimize and Information Optimize. Why? Because Google maintains its dominance into the future by providing a rainbow of relevant, but sufficiently diversified selections for each key phrase searched. This means the more varied, credible and relevant choices Google provides the searcher, the better and more meaningful the experience.

And not only Google, the same goes for the rest of the search engines, like Bing, Yahoo, etc. Therefore, the every day "search" and results of a web engine, are much more complicated than the past. If you want to succeed, you have to provide precise information to Google and all search engines.

What remains clear is that the future of white hat S.E.O. has truly become far more sophisticated. This means the process of anyone performing search engine optimization and driving results has become infinitely more difficult. Today, strategic depth, solid computer programming skills, and a deep understanding of conversion science are the coin of the realm for a top S.E.O. expert team. Because, after all, Google continues to invest and innovate, taking their technology to a higher level, and therefore, so must your search engine marketing company. And we do.

Search Engine Optimization employs the smartest, most sought after thought leaders and human capital in the industry -- to ensure your company delivers its best – no matter if you are a small, medium or Fortune 500 Company.

Our powerful technological methodologies will help you sell far more of your products and services with maximum revenue and rapid ROI. This gives you the realistic ability to drive top keyword positioning and the utmost possible online revenue for your company, resulting in a feeling of power, control, and excitement over your search engine marketing ROI results.

We use our ethics, and powerful drive in doing whatever it takes to help you win. And we tell it like it is -- our open book approach is based on honesty, integrity and a straightforward expertise that drives the best possible new potential clients to your website.