Across South Florida, from Boca Raton to West Palm Beach and Jupiter, local businesses are rethinking how to connect with their audiences online. Traditional ads and boosted posts are no longer enough. The future belongs to automation, data, and personalization — all powered by a fast-growing trend called programmatic advertising.

Once reserved for big brands, programmatic technology is now helping small and mid-sized businesses in Palm Beach County compete with precision targeting, real-time optimization, and measurable results. When combined with the explosive rise of short-form video content, it becomes one of the most effective marketing strategies available today.

Florida’s economy is as diverse as its landscape—tourism, real estate, healthcare, and hospitality all play central roles in shaping the state’s business environment. From luxury condos in Miami to theme parks in Orlando, local businesses rely on their websites to attract, inform, and convert visitors. In a state where competition is fierce and audiences are diverse, web design has become more than just a marketing tool—it’s a strategic advantage.

How important are mobile-friendly websites? In today’s market, crucial. The amount of visitors using mobile devices to view websites or search the internet is constantly increasing. According to Emarketer in 2016 “… nearly one in 10 US internet users (11.7%) will go online exclusively through a mobile device,” and that number is expected to rise.

A website landing page is the first page that a user lands on when they visit your website. Statistics are saying that you have less than 5 seconds to grab their attention.

A campaign landing page though is a separate page that is trying to make the visitor take action, such as subscribe to a newsletter, purchase a product, sign up for an event or register to get more info from a business.

Palm Beach County’s marketing scene—spanning West Palm Beach, Boca Raton, Delray Beach, and beyond—is evolving amid a fast‑paced marketing landscape. Across AI first movers, social platform evolutions, and shifting consumer expectations, local businesses—from boutique agencies to upscale retailers, B2B services, and hospitality players—are harnessing the latest tools to stay competitive.

Social media continues to evolve rapidly, and for brands, creators, and agencies based in Florida, keeping up with the latest platform changes isn’t just helpful—it’s essential. From Miami to Tampa, Orlando to Jacksonville, Florida's vibrant communities are increasingly shaped by digital engagement, especially among younger, mobile-first audiences.

Whether you’re running a real estate firm in South Florida, a hospitality brand in the Keys, or a marketing agency in downtown Orlando, these recent updates across platforms like YouTube, Instagram, LinkedIn, and TikTok can directly impact how you connect with your local market.

Let’s dive into the most important platform updates—and what they mean for you here in the Sunshine State.

When you deal with a strong social media campaign visuals (pictures) are the #1 priority and Instagram is a big proof of that. As of of May 2019, 1.5 billion monthly visitors are using Instagram to view and share photos, with 500 million using it in a daily basis. 71% of Instagram users around the globe are under the age of 35.All online audiences - especially the ones below 35 - are used ads and content poping up from everywhere.

When it comes to Search Engine Marketing (SEM), one of the most common issues we face as professionals is choosing what's best for our clients. Adwords or Search Engine Optimization (SEO)? Here is a complete - in-depth – analysis that explains the benefits and disadvantages of each tool.

How to succeed in today's web industry

In my last blog article I described and analyzed the 5 most important factors that someone should consider if he/she wants to have a succesfull website. These rules are personal opinions through my 20+ years experience in this industry and few of them are changing year by year. It's important to understand that these are generic rules for a multi purpose website and that they don't always fit all types of websites or businesses.

Let's take a look now at the other 5 factors:

I have been involved with the development and consulting of several startups over the last 15 years. Some of them failed, others managed to stay afloat over time. At one point I even had under my command the biggest Portal in Greece, and few of the most traffic generating websites in the gaming industry worldwide.

While that’s not totally relevant I just wanted to back up my claims with some real achievements and experience. Either way, we got the introduction to this article underway – we will try to figure out the good and the bad startup ideas.What this article will not be is another list of things you need to have to create your own startup. You probably can get tons of those from uncle Google, so let’s not be repetitive and try to dig deeper.

This article is going to be more about the factors you need to take into consideration. Launching a startup is actually not that hard, the tricky part is not letting it die.So let’s begin with a clear -and at the same time hard- question:

Why might you fail?

In today's digital age, websites serve as virtual storefronts for businesses. With the rapid advancements in technology, Artificial Intelligence (AI) has emerged as a game-changer for website designers and owners alike. This article aims to shed light on the significance of AI technology for website designers and the tangible benefits that website owners can enjoy by partnering with a company that utilizes AI.

How to succeed in today's web industry

There are probably hundreds or thousands of important steps, and factors that someone should consider if he/she wants their website to be succesful. Succesful means incoming traffic and results. Period.

Through my experience i have came up with some final conclusions as to the most important factors for almost any kind of business or cause:

A very important cost for any serious business website development, is the cost of the licences for the Content Management System. That cost varries from $2,000 up to $100,000 and this is a really considerable amount to start with your expenses. On the other hand there are hundreds of solutions out there, that TWE strongly supports, with similar results and management possibilities, SEO engines, ecommerce, blogging, etc and the most importan with zero CMS cost at all. Let's see what are the options.

Apple is one of the most successful corporations of this century. They have been pioneers in the industry, always showing the way for the competition to follow. They have been responsible for revolutionary products like the macbook, iPhone, iPod and the iPad.

More and more consumers are now picking apple products over those of the competition. This has as much to do with superior technology as the ңoolҠfactor that has come to be associated with Apple devices over the years. The tablet market was a creation of Apple and understandably so, they hold most of the market in that segment. In 2012, 63.5% of the devices sold so far in this category were iOS devices. The real war is being fought over in the smart phone market. Even there, Apple holds 32% of the market. That's a very significant number. All in all, 47.04 million iOS devices have been sold so far in Q1, 2012.

The basic rules of Typography is a resubmit from an article of Webdesigner Depot. This article came to my attention few years ago and since then I'm constantly trying to follow all of them. 

When someone visits a website you’ve designed, the odds are that they don’t care much about the colors, images or sounds, they’re immediately looking at the text. No matter how many bells and whistles you’ve built into a website, everyone relies on text to accomplish whatever they’re visiting the site to do. That alone should make typography, the art of arranging type, a priority for any web designer.

In this article we take a look at 10 easy rules to keep in mind when designing your next web project.